Lady Gaga will be the face of the launch campaign of ‘Voce Viva’, Valentino’s new perfume, developed by the creative director of the fashion house Pierpaolo Piccioli and “imagined as a voice to spread a message all over the world”. A message that “invites to touch hearts, to inspire others and to live one’s dreams”.Valentino chose Gaga for its Italian roots but also because it has always been the bearer of messages of inclusiveness on the one hand and a strong individual personality on the other. “Lady Gaga means freedom, self-awareness, pure heart,” said Piccioli. “His participation in this campaign elevates the symbolic power of the project to the highest levels. He is the icon of a generation. His message of freedom, passion for art, self-awareness and equality is the same as that of our Valentino community Photo Gigi Iorio/Newspress
I am like this proud to have it in the project “. Gaga’s campaign will debut next September, simultaneously with the worldwide launch of ‘Voce Viva’. The singer is a huge fan of Valentino, who has worn several times on the red carpet during the promotion of the film A Star is Born. Starting from the Venice Film Festival, where the film was premiered in 2018, and where Gaga wore an unforgettable and spectacular Valentino feather dress.
Photo Gigi Iorio/Newspress