Fendi will show in Milan in September

Fendi will show in Milan in September
In the first instance it was said that in September Fendi would not participate in the Milan fashion week, opting instead for a show intended for a few professionals on the 22nd at the Square Colosseum in Rome, where its headquarters are located.
Today a counter-order arrives: it will not be the capital but Milan, as usual, the frame of the SS21 men’s and women’s fashion show, scheduled for September 23.
«In such a delicate moment for the sector – reads a press release – the return of the fashion shows represents a fundamental opportunity to enhance the excellence of Italian fashion and relaunch the supply chain. Opportunities that Fendi supports, in synergy with the other Made in Italy brands and with CNMI, starting from Milan, which has been hit hard in recent months and which now, also through fashion, is once again becoming a symbol of rebirth for the whole country ».

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