MFW-Milan is betting on physical fashion shows

The first draft of the calendar for the next fashion week dedicated to the spring-summer 2021 women’s and men’s collections has been presented. Scheduled from 22 to 28 September 24 digital events and 28 catwalks that relaunch the concept of traditional shows in a mix with virtual content. On the catwalk, among the big names, Fendi, Dolce & Gabbana, Prada, Versace, Giorgio Armani, Salvatore Ferragamo, Max Mara and Etro. Among the brands that have chosen the digital format Missoni, Philipp Plein, Marco De Vincenzo.

A mix of digital and physical events. This is how the first draft of the Milan fashion week calendar dedicated to the collections for spring-summer 2021 unfolds, which will be staged from 22 to 28 September. With many shows focused on both men and women, in a virtuous combination. The day of the 22nd will be dedicated to a Rinascente event and to an appointment by CNMI-National Chamber of Fashion. On Wednesday 23rd, however, the real shows will begin with the physical shows of Fendi, N21, Alberta Ferretti, Dolce & Gabbana, Act n ° 1, Blumarine and Calcaterra. Digital events, on the other hand, for Missoni, Dsquared2 and Redemption. Thursday 24th will be the turn of the Max Mara, Emporio Armani, Prada and Etro fashion shows, but also Drome, Daniela Gregis and Sunnei and the digital formats of Genny, Luisa Beccaria and Gcds. On Friday 25th big names such as Tod’s, Versace, Boss and Marni enter the scene, with physical shows, and, among the virtual ones, Philipp Plein and Marco De Vincenzo.
The weekend will open on Saturday with Ports1961, Msgm, Philosophy di Lorenzo Serafini, Salvatore Ferragamo and Giorgio Armani, all physical events, to continue on Sunday with digital formats linked to new names, including Spyder.

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