Lady Gaga Is the Face of Valentino Beauty’s New Perfume

Lady Gaga Dazzles in Behind-the-Scenes Snaps From the Valentino Voce Viva Fragrance Campaign In this fall 2020, the Italian house Valentino presents its new fragrance. In the ad for Valentino’s Voce Viva perfume, we discover Lady Gaga as a haute couture muse. The song we hear is performed by the pop star. This new commercial for a Valentino fragrance lasts one minute. At the very beginning, the name of the Italian brand is inscribed in red capital letters on the screen. Then, the perfume bottle appears. Finally, we discover the face of the new face of Valentino. This is the pop music star, Lady Gaga. She wears a stunning red Valentino dress. Her platinum blonde hair is tied back. Her face is almost natural, with extremely sober nude makeup. Lady Gaga sings near a tree. We then see other models. While the “gaga woman” performs her own title, the other models of the Valentino Voce Viva commercial play back the song of the American star. At the end of the Voce Viva spot, Lady Gaga says a phrase: “My voice, my strenght”. Finally, we discover the bottle of the new fragrance Voce Viva by Valentino. Photo Courtsey Valentino

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