All images from Etam Live Show 2021

Head for Paris, and the huge Etam store located a stone’s throw from the Place de l’Opéra. This is where the Etam Live Show 2020 parade took place in the middle of the street, with the store facade as a backdrop. For the occasion, the premises were completely emptied to make way for the backstage of the show, where the models and artists were able to prepare before the event.
Etam therefore chose its giant boutique between Place de l’Opéra and Boulevard Haussmann, to install its bleachers around a semicircular podium, surrounding the store facade. It was on this runway covered in silver sequins that Constance Jablonski, an inseparable face of Etam, opened the Show, wearing an incredible transparent black jumpsuit revealing an ultra sexy lingerie set. All on the track “Nue” sung live by Clara Luciani. Because, what would the Etam show be without its artists who came to perform live on the catwalk alongside the models? After Angèle, Aya Nakamura, Claire Laffut, Beth Ditto or even Ava Max in 2019, this year, the brand called on the rapper Hatik – whose song “Angela” has been looping in our heads ever since – the young Swedish singer Nea , a real pop sensation since the release of his hit “Some Say”, but also the legendary group Imagination or Ofenbach. So many artists who really set the show on fire, reviving the handful of lucky people present the happiness of attending a concert, at a time when the Covid-19 has relegated this type of event to the rank of unwanted for several months. ( Photo Courtsey Etam Show