Dolce & Gabbana, the first ready-to-shop fashion show

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Dolce & Gabbana: DG Digital Show

Through the social channels and the Dolce & Gabbana website you will be able to access fashion shows that offer men’s and women’s collections. If we like an item presented to us, it can be purchased immediately on their e-commerce platform. This has never happened. All preparations and expectations to buy an item from a collection presented on the catwalk are drastically cut by Dolce & Gabbana. The brand moves in step with the changing times, entering into a sort of virtual empathy with the future buyer who will choose whether or not to buy a garment seen five minutes earlier in a digital show. the “Walking In The Street” women’s collection in which the distinctive features of the Dolce & Gabbana DNA meet the casual and relaxed urban style. A marked mix & match of fabrics and processes, together with the sartorial study of shapes and proportions, creates always different looks and personalities: sculptural blazers, boyfriend jeans, sneakers and versatile bags evoke the urban atmospheres of the great metropolises of the 90s. “A show created in motion, without the impositions in terms of organization of the show. It enhances the uniqueness of the person and adapts perfectly to our need for movement, dynamism and openness “. These, in summary, are the words of Stefano Dolce.
Courtsey Dolce & Gabbana

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