Louis Vuitton presents the Game On collection during the cruise 2021 collection, Louis Vuitton   presented Game On, the youthful, fun canvas that fused the classic Monogram flowers with the four suits in a deck of cards. Created by womenswear Artistic Director Nicolas Ghesquière, this exciting pattern is used to reimagine some of the French fashion house’s most iconic pieces across their leather goods, ready-to-wear and shoe collections. Calling upon French actress and Louis Vuitton ambassador, Léa Seydoux to bring the Game On collection to life, the star embodies the fantasy that Ghesquière aimed to infuse with this new take on the classics.

The Game On canvas plays with the well-known Monogram by choosing either a black or white background with juxtaposing bright colours, like blue and red and replacing the LV signature blossom with a heart.

Courtsey Léa Seydoux for LV. Photograph: Craig McDean