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Mattel Creations Fashion Brands

Mattel began collaborating with fashion designers on limited-edition Barbies in the Eighties. But Dickson, a veteran of Bloomingdale’s, The Estée Lauder Cos. Inc. and the former Jones Group, has been working on expanding the collaboration-meets-collectible formula, not only with Barbie (an Elton John Barbie doll hit stores in October) but other Mattel brands.This year he launched Mattel Creations, a new division to develop limited edition co-branded product and capsule collections with fashion designers, entertainment properties and artists aimed at a young adult audience. Releases have included Uno x The Hundreds (cards featuring the L.A. streetwear brand’s renowned Adam Bomb character, hats and T-shirts), Monster High Skullector x “The Shining” (the Grady twins in two-pack doll form) and Herschel x Hot Wheels Land Rover Defender 90 (with mini jeep, backpack and tool kit included). Photo: Courtesy Mattel

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