Donatella  Versace unveils its spring-summer 2021 campaign. Models Kendall Jenner, Mona Tougaard, Hailey Baldwin, and Precious Lee appear in portraits captured by Mert & Marcus. Also taking the spotlight is the new La Medusa handbag, which features colorful chained straps.Jacob K styles the shoot with hair by Paul Hanlon and Lucia Pieroni on makeup. Ferdinando Verderi is in charge of creative direction. “With these images I wanted to portray the modern Medusa. Hailey Bieber joins Precious Lee and Kendall Jenner in the fresh imagery designed to portray the modern Medusa. “Or better, to highlight how her many faces can be drastically different from one another and every woman can actually be Medusa,” explains Donatella of the Greek mythological figure at the heart of Versace’s branding.

Bieber is seasoned in the art of Versace surf chic. She draped herself across the Sardinian sands, wearing a glittering aquamarine crop top and mini skirt, for the label’s Dylan Turquoise campaign over the summer.

Photo Courtsey Versace