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Fashion Altaroma: entirely digital edition directly from Cinecittà

Altaroma chooses Cinecittà studios to present the new season’s fashion shows in a completely digital edition. Fashion, therefore, from 18 to 20 February, will translate into real cinema. The edition starts from the platform inaugurated in September, and will see emerging brands as ambassadors of the highest expressions of Made in Italy craftsmanship and tailoring return.

Altaroma for the February 2021 edition has chosen to digitally present its review that will take place in the Cinecittà studios, in addition to postponing the fashion shows for a month due to the pandemic. Generally the parades take place at the end of January, while in this case, from 18 to 20 February. The sets that have made generations dream will be the background of this Fashion Week that will broadcast from the Studios, the undisputed symbol of the history of international cinema. By renewing the partnership with the Istituto Luce-Cinecittà, Altaroma thus presents the most scenic and monumental edition, which can be seen through the digital platform of Digital Runway     (digitalrunway.altaroma.it). Digital Runway is the platform to follow the fashion shows in streaming and will be online from February 18th.

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