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Salvatore Ferragamo by Charlotte Mei Chinese New Year Valentine’s Day collection

Salvatore Ferragamo launches a series of collaborations with international artists. Chinese New Year and Valentine’s Day are the first two chapters of a multimedia journey, a creative patchwork of different cultures and visions.The first two chapters are the Chinese New Year and the Valentine’s Day. For the Chinese New Year, Ferragamo invited London-based illustrator Charlotte Mei, for a digital project that celebrates the Year of the Ox and exclusive products to celebrate this date. For Valentine’s Day, Ferragamo brought in Italian sculptor Davide Ronco, the American collage artist Johanna Goodman, Turkish digital artist Mert Keskin, Dutchwoman Ruth van Beek and again to Charlotte Mei to create a series of multimedia works that will appear in the Patchwork campaign of Love.

Valentine’s Day collection:

For her, the Vara bag in red fabric, while the golden metal buckle of the iconic bow is reworked.heart-shaped. The Vara shoes have a trompe-l’oeil upper with a mermaid effect in satin, inspired by a model from the archival, or silk with a contrasting crystal border. The small matching leather goods are fun and romantic. For him, the accessories follow the theme of black and red: the 3D textured wallet bears the Gancini logo. For shoes, moccasins and sneakers have a Gancini pattern all over their surface. The essentials are belts with buckles to be personalized with initials and symbols. The range is completed by the dopp kit, the red fabric tie with heart and the bracelet with metal closure.

Photo Johanna Goodman for Ferragamo  courtesy image

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