Alma BB, the Louis Vuitton bag in 5 new colors is the must have for Spring 2021

Louis Vuitton introduces the Alma BB in five new vibrant colors, presented by Rianne Von Rompaey, Sacha Quenby, Sora Choi and Vittoria Ceretti. The bag is embellished with an embroidered jacquard shoulder strap, with Monogram flowers on one side and the Louis Vuitton logo on the other.With spring upon us, Louis Vuitton has introduced its Alma BB silhouette in a selection of rainbow-inspired colors. Photographed and directed by Steven Meisel, the images of the campaign bring to life the bright and vibrant colors of the bag, showing the bag’s young and energetic attitude. The details of the bag and the shoulder strap in the different color variations pay homage to the playful DNA of the line.

Photo Courtsey: Louis Vuitton