NYFW- Christian Cowan  Fall 2021,Ready To Wear New York Fashion Week  

British designer Christian Cowan offers his own answer with a signature wit. The designer’s new film, starring Saturday Night Live’s Bowen Yang and Chloe Fineman, transposes the comedians into a stereotypical “fashion film.” Hilarity ensues, of course, but the short, which Yang and Fineman co-wrote, also manages to touch a nerve within the industry: Why is fashion life always painted as so different from real life?  Although a Swarovski-covered top or tights might seem less than practical, he has been checking in with his customers and finding that many are yearning for stretchy, glitzy homewear. Knotted tops and cable knit sweaters are an interpretation of Cowan’s going-out clothes for a staying-in lifestyle.

Photo: Courtesy of Christian Cowan