PUMA launches first solo campaign with Dua Lipa

Dua Lipa and Puma to Launch New Platform Sneaker — and It’s Just as Cool as the Pop Star

Dua Lipa is the latest celebrity face of Puma, and the pop star is launching a new sneaker for the collaboration. The singer stars in the campaign, shot by fashion photographer Mario Sorrenti, rocking the Mayze Sneaker — set to launch on April 16.

Lipa wears head-to-toe Puma in the backstage-themed campaign images, complete with a track jacket, bikini, fishnet tights and the new platform sneaker. The Mayze style, which retails for $90 and comes in white leather and black suede, is a classic Puma design with an edgy spin, thanks to the creeper-inspired, ridged platform sole.

“The Mayze is the perfect fit, it works for me on stage and off. The classic stacked sole is so versatile, I can work it into any look,” says Lipa in the press release.

Photo Courtsey Puma Dua Lipa Instagram